Tuesday, 14 June 2011

I Love the Rideau Canal - Bus ads

Thank you to Pattison Advertising and Media Plus that helped to make the
"I Love the Rideau Canal" campaign happen.

and thank you to the Saskatchewan Arts Board - Arts Smarts grant program.

Last fall, under the direction of the art educator/artist Monique Martin, students from 4 schools: Lakeview Public School, Ottawa, Avalon Public  School, Ottawa, École élémentaire catholique Élisabeth-Bruyère, Ottawa and Georges Vanier Catholic Fine  Arts School, Saskatoon participated in the development of the Rideau Canal Festival’s Bus Board campaign.
A total of 650 students, from grades 1 to 4  expressed their love of the Rideau Canal by creating art work with the phrase "I Love The Rideau Canal".  48 students then created the graphic designs that used the student artwork. 75 artworks  where selected and have been integrated into the ad campaign. Some artworks were also included in the Festival’s billboard  campaign in Montréal and in Kingston.

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